E-COMMERCE TRAINING CONFERENCE – AN ESSENTIAL CATALYST FOR THE DIGITAL TRANSFORMATION OF DOMESTIC ENTERPRISES

12 December, 2025

Paxlaw – A Trusted Legal Partner Supporting Businesses on Their Path Toward Comprehensive Digital Transformation

In the context of a rapidly shifting global economy, digital transformation has emerged as a decisive factor for the survival and long-term growth of every enterprise. The expansion of e-commerce has accelerated at an unprecedented rate, creating vast opportunities while simultaneously introducing significant operational and legal challenges. The E-Commerce Training Conference for Domestic Enterprises reaffirmed a critical principle: sustainable development requires businesses to understand correctly, operate correctly, and most importantly, comply with the law throughout their entire operating system. This is precisely why Paxlaw has chosen to accompany enterprises in their journey toward full-scale digital transformation.

Có thể là hình ảnh về học tập và văn bản

E-Commerce: A Strategic Breakthrough for Vietnamese Enterprises

The rapid rise of e-commerce has enabled businesses to reach broader markets without being constrained by geography or time. Companies can now engage in commercial activities across multiple platforms—Shopee, Lazada, TikTok Shop, Facebook, and cross-border marketplaces. However, expanded market access comes with heightened competition.

Market reports indicate that consumers increasingly prioritize online shopping because of convenience, competitive pricing, and diversified experiences. As a result, businesses are compelled to innovate continuously in their business models, operations, and communications. Yet, pursuing market trends without a solid legal foundation exposes businesses to substantial risks: administrative penalties, contractual disputes, platform suspensions, and potential reputational harm.

Legal Updates for E-Commerce: Challenging but Mandatory

A key part of the conference focused on recent and upcoming regulatory changes in e-commerce, including:

  • The Draft Amendments to the E-Commerce Law;

  • Tax obligations applicable to domestic sellers and individual business operators;

  • Legal requirements governing digital advertising, livestream sales, and consumer protection;

  • Operational compliance for e-commerce websites, mobile applications, and online marketplaces.

Given the evolving nature of these regulations, enterprises may find it difficult to remain compliant without a strong in-house legal team or a trusted advisory partner such as Paxlaw. Early and accurate compliance not only mitigates legal risks but also saves substantial time and financial resources.

Livestream Commerce and Digital Content: A Powerful Growth Tool with Significant Legal Exposure

Livestream commerce has become a dominant sales trend; however, it remains one of the areas most prone to violations, including:

  • Using images or content without proper authorization;

  • Disseminating misleading or false advertising;

  • Selling products without invoices or supporting documents;

  • Infringing copyright in music, images, or digital assets;

  • Failing to disclose mandatory information in accordance with advertising regulations.

From Paxlaw’s perspective, livestream commerce can only be leveraged effectively when businesses ensure full compliance in content creation, sales processes, and operational management. This not only protects brand reputation but also prevents disputes and promotes sustainable business growth.

Artificial Intelligence in E-Commerce: A Powerful Enabler That Must Be Governed by the Law

The conference also introduced various applications of AI in e-commerce, such as:

  • Digital advertising optimization;

  • Automated or AI-assisted content creation for sales and marketing;

  • Customer data analytics;

  • Automated customer service systems;

  • Demand forecasting and operational optimization.

Despite these advantages, businesses must pay close attention to legal obligations related to data protection, privacy, the use of AI-generated content, and liabilities associated with automated tools. Paxlaw supports enterprises in defining a legally secure framework when adopting emerging technologies.

Có thể là hình ảnh về một hoặc nhiều người, cái bục và văn bản

Paxlaw’s Perspective: Digital Transformation Must Be Accompanied by Legal Transformation

Paxlaw views e-commerce not simply as a commercial activity but as a complex ecosystem involving multiple layers of legal compliance, including:

  • E-Commerce and Livestream Regulations: business eligibility, advertising standards, consumer protection;

  • Tax and Digital Contracting: e-invoices, online contracts, electronic transactions;

  • Multiplatform Risk Governance: crisis management, digital brand protection;

  • Corporate Legal Structuring: internal procedures, customer data governance, information security.

We firmly believe that successful digital transformation occurs only when operations, legal compliance, and technology form a unified and sustainable framework.

Paxlaw – A Long-Term Legal Partner for Vietnamese Enterprises

What distinguishes Paxlaw is not only our legal expertise but also our guiding philosophy of “Global Mind, Silk Touch”:

  • A global and forward-looking mindset;

  • Legal excellence and principled compliance;

  • Sophisticated and practical solutions;

  • A supportive yet effective partnership approach.

Paxlaw stands with enterprises through every stage—from e-commerce to legal structuring, from strategic planning to operational execution. When businesses proceed in the right direction and in compliance with the law, the path forward becomes broader, safer, and more sustainable.

Paxlaw – Global Mind, Silk Touch
Your trusted legal partner in the digital transformation era